Color is King in Marketing
Whether you’re creating a logo for your brand, launching online website site for profit, or advertising your company’s products, it’s normal to go with the first 2 or 3 colors that come to mind just to get it over with. However, choosing the colors carefully to market your brand is as important as planning your whole campaign. In fact, it’s the first thing that will capture the attention of your customers. That is why, when planning your campaign, you should know a bit more about Color Psychology alongside handy dandy tips on how to use it to your advantage in marketing. What is Color Psychology?
Wikipedia defines Color Psychology as the study of hues as a determinant of human behavior. According to studies conducted in 2006, it has been found that about 62 to 90 percent of a product assessment is based on color alone. This is in terms of marketing. Do keep in mind that successful brand marketing and cumulative sales cannot be solely due to the colors you choose but picking the right ones could encourage consumers into purchasing your goods and services. Thus, making it a great tool in increasing your profit and building your reputation.
Since you already know what Color Psychology means, here’s a list of stuff that can help you choose the right colors for your business’s logo, website, and ads.
Know What Colors Tick for your Target Market
Consumers are inarguably the lifeline of every business, no matter what size. Truth be told, they can either make or break you. Colors can do the same. So, before worrying about consumer loyalty, you first must attract them and there’s no better way of doing it than finding out what colors can help you stand out, particularly in the social media scene.
You may think that everyone gets attracted to the same color. However, gender, age, and culture greatly play a huge role in this context. Studies show that women love looking at blue, purple, and green while finding orange, yellow, and grey distasteful. Men on the other hand, prefer blue, black, and green. They generally won’t bother spending time on sites that are in brown, purple, and orange. You may want to keep this in mind when going over the colors you’d like to incorporate to your website. Women also love soft colors while men favor bright ones.
Pick a Color That Best Represents your Brand
Choosing the dominant colors for your business is crucial and you should select ones that best represent your brand. For example, if you want to evoke trustworthiness, dependability, and strength you should opt for blue. If your brand is about health or the environment, green, obviously, is the way to go. If your company is cheerful and fun and you want to convey friendliness, go with orange. For masculinity, grey and black are your safe, if not best, bets. Finally, for luxury you should go with purple. The bottom line is you don’t want to go with a logo or website that’s covered in glitters and pink if you want to attract edgy, rugged, adventurous consumers.
Colors That Pop Get You More Conversion
Once you’ve figured out the colors for your brand logo and homepage, you should select colors that would coax visitors to click on the “Buy Now” button on your site. Recent studies show that picking a color that does not blend in with the rest of your site’s palette allows greater visibility and a more successful call to action ensues. For example, if your site is mostly in green, your “Buy Now” button should be in a contrasting color, to better catch the attention of your readers or site visitors. If you don’t want to risk getting the colors all wrong and have the extra cash to spare, you can enlist the help of a digital marketing company that can help you figure out which hues can gear up your business toward success.
* Note of appreciation to Marie Miguel who submitted this excellent article!