Saturday, June 4, 2011

Be the Change


-- Brummets in the Media --

Today - Saturday June 4th at 3pm (Eastern) / Noon (Pacific) - I'll be dropping in to the Final Cut radio show ...host: Matthew Robinson: "The Final Cut is a show about the entertainment world discussing; news, rumors, movies, television, video games, books, music and more!"



-- Positive Eco-News --

Check out this amazing announcement I was sent by our online friend, Heather Skydt:


Nelly Furtado Steps Up to Be The Change with TLC (The Land Conservancy of BC, Canada)
 
TLC’s Be The Change Campaign is gaining momentum as Victoria-native and international superstar Nelly Furtado tapes a video PSA http://www.youtube.com/watch?v=OdpvtmCJAnc in support of TLC’s overarching public engagement campaign to raise $10 Million for its mandate and operations. The timing couldn’t be better as Canadian Environment Week is June 5 - 11, 2011.

Inspired by the words “Be the Change You Want to See in the World” by Mahatma Gandhi, TLC is encouraging people into action to be the change they want to see in the world. With this mission in mind, TLC is challenging British Columbians to step forward as never before, to dream about the kind of world that they want, and to make it a reality with TLC. As an agent for change, TLC is here to serve local communities in protecting the places that matter most to them.

When asked to participate in the campaign, Nelly answered the call and was happy to assist as British Columbia, in particular Victoria, holds a special place in her heart. Nelly’s inspirational video talks to how she values B.C.’s forests, oceans, and mountains and how we need to step up and protect these resources before it is too late. Now that her video is live, Nelly will be sharing her message with her fans via Facebook, Twitter, and Youtube to help raise funds and with the hope of building a culture of conservation in B.C. and Canada.

Nelly first became involved with TLC during its fundraising campaign to protect the Sooke Potholes and help make it a regional park. Since then she has continued to be a dedicated TLC spokesperson and has appeared on camera for interviews and TV ads that aired in Victoria and in the Lower Mainland Region. In 2006 her Vanity Fair ad, which reached hundreds of thousands of people world-wide, touted TLC as her “favourite cause”. In addition Nelly passed her significant commission for that ad onto TLC. Over the years, Nelly continues to provide a prominent, international voice to TLC’s work in safeguarding natural areas, cultural landmarks, and agricultural lands for future generations.

Donations raised through TLC’s Be The Change Campaign will help complete important projects such as the Wild Hills and Beaches Campaign, Clearwater Wetlands and Wildlife Corridor in Central B.C., Gowlland Point Regional Park on Pender Island, Sansum Point in the Cowichan Valley, and the expansion of the Horsefly River Project as well as assist in the continued stewardship of natural, cultural, or agricultural sites already under TLC’s care.

It will also generate an investment in the growth of TLC’s membership to 30,000. Reaching this level of membership funding will help sustain the operations of TLC and increase its capacity to save precious community icons down the road.

Together, we can ensure the future of B.C.’s special places. Help define the B.C. you want. Be part of the change and donate to TLC today at http://www.bethechangebc.ca or 1-877-485-2422. In Canada, individuals can text the acronym TLC to 30333 to donate $10.

For more information:

www.conservancy.bc.ca


Find Dave and Lillian Brummet, excerpts from their books, information about their radio program, newsletter, blogs, and more at: www.brummet.ca

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