Wednesday, June 29, 2016

Quote of the day

-- Quote of the Day -- 


"The real differences around the world today are not 
between Jews and Arabs; Protestants and Catholics; 
Muslims, Croats, and Serbs.  
The real differences are between those who embrace peace
 and those who would destroy it; 
between those who look to the future and those who cling to the past; 
between those who open their arms 
and those who are determined to clench their fists."  

~ William J. Clinton, 1997 

Tuesday, June 28, 2016

Positive News

-- Positive News -- 

According to the newsletter, there is a Japanese group known as the "Green Purchasing Network (GPN)" that has working towards a sustainable economy for 20 years along with "1,570 companies, 154 governmental bodies and 193 civil groups". 

Their main agenda for green purchasing starts with determining if an item is really necessary before purchasing it - a lot of items are purchased brand new when an alternative could be found (buying used, renting, sharing with other businesses, or creative thinking). Secondly they feel it is important to understand the environmental costs or benefits that come with purchasing a new item from purchase to disposal. For instance, if you have decided on an item that can not be recycled, reused, or repurposed - it has a huge cost. A third consideration is to really investigate your suppliers - find out what their policies are, charities they support and efforts to reduce their impact on the environment. A fourth consideration, according to the GPN group, is to look even further into your suppliers, such as who they purchase their products from and how they treat their employees or perhaps how they ship the items and how far the items/supplies are shipped. 

I was really gladdened to learn of this organization... there are many like them in most countries, however hearing of their hard work is heartening. 

Monday, June 27, 2016

quote of the day

-- Quote of the Day -- 

 Something to help a smile grow...

"Adolescence is a period of rapid changes.  

Between the ages of 12 and 17, for example,

 a parent ages as much as 20 years. "

 ~ Author Unknown

Sunday, June 26, 2016

Color is King in Marketing

Color is King in Marketing

Whether you’re creating a logo for your brand, launching online website  site for profit, or advertising your company’s products, it’s normal to go with the first 2 or 3 colors that come to mind just to get it over with. However, choosing the colors carefully to market your brand is as important as planning your whole campaign. In fact, it’s the first thing that will capture the attention of your customers. That is why, when planning your campaign, you should know a bit more about Color Psychology alongside handy dandy tips on how to use it to your advantage in marketing. What is Color Psychology?

Wikipedia defines Color Psychology as the study of hues as a determinant of human behavior. According to studies conducted in 2006, it has been found that about 62 to 90 percent of a product assessment is based on color alone. This is in terms of marketing. Do keep in mind that successful brand marketing and cumulative sales cannot be solely due to the colors you choose but picking the right ones could encourage consumers into purchasing your goods and services. Thus, making it a great tool in increasing your profit and building your reputation.

Since you already know what Color Psychology means, here’s a list of stuff that can help you choose the right colors for your business’s logo, website, and ads.

Know What Colors Tick for your Target Market

Consumers are inarguably the lifeline of every business, no matter what size. Truth be told, they can either make or break you. Colors can do the same. So, before worrying about consumer loyalty, you first must attract them and there’s no better way of doing it than finding out what colors can help you stand out, particularly in the social media scene.

You may think that everyone gets attracted to the same color. However, gender, age, and culture greatly play a huge role in this context. Studies show that women love looking at blue, purple, and green while finding orange, yellow, and grey distasteful. Men on the other hand, prefer blue, black, and green. They generally won’t bother spending time on sites that are in brown, purple, and orange. You may want to keep this in mind when going over the colors you’d like to incorporate to your website. Women also love soft colors while men favor bright ones.

Pick a Color That Best Represents your Brand

Choosing the dominant colors for your business is crucial and you should select ones that best represent your brand. For example, if you want to evoke trustworthiness, dependability, and strength you should opt for blue. If your brand is about health or the environment, green, obviously, is the way to go. If your company is cheerful and fun and you want to convey friendliness, go with orange. For masculinity, grey and black are your safe, if not best, bets. Finally, for luxury you should go with purple. The bottom line is you don’t want to go with a logo or website that’s covered in glitters and pink if you want to attract edgy, rugged, adventurous consumers.

Colors That Pop Get You More Conversion

Once you’ve figured out the colors for your brand logo and homepage, you should select colors that would coax visitors to click on the “Buy Now” button on your site. Recent studies show that picking a color that does not blend in with the rest of your site’s palette allows greater visibility and a more successful call to action ensues. For example, if your site is mostly in green, your “Buy Now” button should be in a contrasting color, to better catch the attention of your readers or site visitors. If you don’t want to risk getting the colors all wrong and have the extra cash to spare, you can enlist the help of a digital marketing company that can help you figure out which hues can gear up your business toward success.

* Note of appreciation to Marie Miguel who submitted this excellent article!

Saturday, June 25, 2016

quote of the day

-- Quote of the Day -- 


 "...Those moments before a poem comes, when the heightened awareness comes over you, and you realize a poem is buried 
there somewhere, you prepare yourself. 

I run around, you know, kind of skipping around the house.

 It’s as though I could fly, almost, and I get very tense before I’ve told the truth — hard. Then I sit down at the desk and get going with it. "

~ Anne Sexton

Friday, June 24, 2016

Energy Efficient Decorations for Your Garden

3 Energy Efficient Decorations for Your Garden

* Written by: N. Pemberton, who recommends we check out PowerBee an independent family run business based in the UK whose specializes in products that are designed to save both energy and money, serving not only the general public but a large number of trade, housing associations and government departments too. Visit:

Everyone loves to have a beautifully decorated outdoor space, and this can make a huge difference to how much time you spend in your garden or yard, providing a great setting for a summer barbeque with friends or a dusky autumn evening relaxing outside with a glass of wine.

In addition to plants, flowers and some nice garden furniture, there are many other ways to decorate your outdoor space that are not only extremely stylish, but also very energy efficient too. Here are three energy efficient ways to decorate your garden that you are sure to enjoy.

Solar outdoor lighting is one energy efficient way to make your outside space look spectacular. Although a great deal of solar outdoor lighting can be used for security purposes - making a space well-lit enough to move around in the dark - your choice of lighting can make a huge difference aesthetically too.

One choice of solar outdoor lighting is solar fairy lights, which can look fantastic forming a canopy over a seating area where you can enjoy socializing with friends. They can also be used to decorate a water feature or another item in your garden such as a plant pot, tree or a trellis.

Solar fairy lights might seem like a more 'girly' choice of solar outdoor lighting, so if you are looking for something a little more classic, why not consider investing in some decking lights or some solar garden lanterns instead? These can look great when placed round a pond or the perimeter of a lawn.

To illuminate a seating area, try using energy efficient solar wall lamps as a classy alternative to dainty solar fairy lights - there are many different styles of solar outdoor lighting on the market today, meaning that you are sure to find something that suits your taste and the style of your outdoor area.

Our second suggestion for an energy efficient decoration for your garden is a solar powered fountain, which can be a great way to add some interest to a pond or another water feature. The key here is to opt for a fountain that is powerful enough to operate exclusively with solar power - your best bet is therefore to invest a little more in a high quality product rather than a budget option.

If you are concerned that your solar fountain will not live up to its energy-consuming mains counterpart, a wise idea is to choose one that has battery backup for those instances when you are running low on power. Also aim to choose one that comes with a guarantee of working even in cloudy weather.

Our final suggestion for an energy efficient garden or yard decoration is the simple candle; although you can opt to go for the conventional wick burning candle, why not try a more innovative and efficient option, the LED candle?

Although many might be put off by the idea of a 'fake' candle, there are some stunningly authentic models available on the market nowadays that are fashioned from genuine wax and have long-lasting LED lights that will keep them glowing for a very long time. There are also a number of colours and styles available, and you won't have to worry about them being extinguished in the wind.

It also goes without saying that 'fake' candles are fantastic when it comes to avoiding a fire hazard in your home! Whereas it is easy to light genuine candles and then forget about them, you will never run this risk with LED candles, and you can enjoy their soft light outside without worrying about causing damage to your property.

These are just three energy efficient ideas for spicing up your outdoor space. Whether you opt for solar outdoor lighting, LED candles or a solar fountain, you are sure to have fun creating a space that you can enjoy alone or with friends and family throughout the year.