Thursday, February 18, 2016

quote of the day

Quote of the Day 

"Dance till the stars come down from the rafters



Dance till you drop."

~  W.H. Auden

Award-winning authors Dave & Lillian Brummet:

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Tuesday, February 16, 2016

Social Enterprise; Generation-Y

Social Entrepreneurs 

* by Michael J Walker, who invites you to oin The Next Generation In Professional Social Networking on!

Social entrepreneurship is more than a recent trend spurred by the emergence of the Millennial generation into the business world. It represents a shift toward accountable business practices and creating sustainable change in the world. These new entrepreneurs aim to create a career for themselves that is both fiscally sound and has meaning in a wider global context.

There are distinct differences between these social entrepreneurs and entrepreneurs behind the age of digital sharing. Both groups are interested in changing the world through innovation. However, those interested in social enterprise are more interested in using innovation to impact the systems that make inequality and poverty a reality for too many people.

What many of these socially-minded businesses have in common is a desire to take responsibility for these problems. By changing the business model to reflect these goals, social entrepreneurs are able to use their businesses' profits to further their social causes.

The School for Business at Oxford University refers to this practice as a combination of innovation, opportunity and resourcefulness to create social change. This social change is designed to be transparent and sustainable.

Social entrepreneurship is different from philanthropy and activism. It is unique because of its ability to sustain social value while pursuing new opportunities. It is allowed to profit from the business like any limited liability company; however, it will primarily use that profit to further the resources for the cause.

It is still important to be financially savvy. The difference is the goal has shifted from increasing profits to driving change. When enterprises change their business model to become able to take on profits and seek revenue from investors, they are freed from the burden of relying solely on grants and donations.

One of the biggest changes in the way Generation-Y runs these businesses is through collaboration aided by the Internet. The Internet is how the movers and shakers of Generation-Y meet each other. Introductions are easier with social media. Meetings happen faster with Skype and Google Hangouts.

This collaboration has not only resulted in changes in the structure of businesses, charities and NGOs, but also in the thinking that drives them. These enterprises feel a sense of personal and organizational accountability for both the causes served and the outcomes provided.

These business ventures also begin differently now than they did before. While some of the earliest and most profitable companies today started in a garage, these social businesses begin with private investors and incubators. Incubator Echoing Green provides successful applicants with a stipend of $80,000, along with valuable services like support, counseling and partnerships designed to kickstart the business.

Many of today's most successful social entrepreneurs are not high-profile billionaires. Tal Dehtiar, the man behind the for-profit company, Oliberte, has created a business aimed at creating a sustainable middle class in Africa. Dehtiar has created safe environments for Africans to develop work skills. Oliberte produces the world's first Fair Trade-certified footwear. The materials are sustainably sourced and the labor provides a substantial income for families in Ethiopia, Liberia and Kenya.

This business practice is what separates the social entrepreneurs from the philanthropists. Instead of throwing money into areas of need, these individuals create sustainable ways to help others help themselves. Social entrepreneurs do not just change lives; they change systems.

Social enterprise can make big changes while encouraging huge revenue. Teach for America has brought change to two groups at once: college graduates and low-income communities. The company works to employ recent graduates and career changers. The recruits are then trained and placed in teaching positions in low-income communities. Teach for America's mission is to help enable America's next generation of leaders, all while bridging the gap in education quality. Their goal is noble. The fact that they bring in $318 million in revenue every year is also equally impressive.

Baby Boomers joke that Generation-Y's greatest accomplishment so far is extending Casual Fridays all week. Yet, these social entrepreneurs would beg to differ. Ninety percent of Millennials are not motivated by a job well done, but by knowing where their work is going. Generation-Y's lack of interest in money, love of transparency and disdain for hierarchy is a catalyst for ventures that are not just expanding the world, but also creating real change. Without these fundamental differences between Generation-Y and its predecessors, social entrepreneurship would not be possible.

Award-winning authors Dave & Lillian Brummet:

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Monday, February 15, 2016

quote of the day

Quote of the Day 

The best cure for insomnia is a Monday morning. 

~ Author Unknown

Award-winning authors Dave & Lillian Brummet:

Visit us on: (new site, under maintenance)

Saturday, February 13, 2016

Before purchasing signage...

Things to Consider Before Buying Signage 

* by Jamie Austin: "To get your business the best sign boards choose a professional company like The-sign makers who are experts in the field. They use the most reliable sing making supplies to ensure long lasting boards."

Signage is one of the best and most cost effective ways to advertise a company. It is the first impression a customer has about your brand or business. From carved in stone, wood, printed on plastic to fancy neon or LED lights there is an endless variety of products you can pick for your business. A properly placed and well-crafted one helps you to attract more people and see an increase in sale. If you are buying a banner for the first time, don't forget to consider these below mention things before making the big purchase.
Location is everything

Before buying it your first consideration should be its location. Will it be for outdoors or indoors? Will it be mounted or hanged? Before buying the signage you have to be clear where and how you want it to be installed. If it is going to be hanged outside, the material has to be quite strong to withstand all kinds of weather. Deciding the location it is very important because you will have to choose the material, fonts and colours of your signage depending upon this.

There are different materials the companies use to make these products. The makers generally divide their materials into two categories: lettering and substrate materials. From vinyl, neon, stickers, metals to wood there are several materials that can be used for lettering. You have to decide which type of materials would suit the image of your organization or brand the most. For example, if you sell rustic wooden furniture you might want to have a carved wood or metal product. If you own a restaurant or garment shop, a fancy neon signage would work for you the best.

The cost depends on the size, contents, material and colour. If you are using expensive materials or big signage, you can be charged hundred of dollars. There are several sign making supplies and manufacturing companies that are specialized in creating them. If you have a layout in your mind tell them otherwise they can make you an effective signage for your business within your budget. Determine your budget and start you search for a company.

Many towns have their specific set of rules about the size and materials of outdoor ones. If the zoning regulations restrict you to set up the type of signage you wish to have, you can apply for variance to the current code. Check the zoning regulations before buying one for your company. Look for a company that is well versed with the rules and the process of applying for variance.

It's always best to hire a company that is specialized in the type of material you want for your brand. You will always find better pricing, high quality execution and quick turnaround when dealing with one of such companies. Try to take written estimates from different sing companies to compare their pricing. Asking the prospective companies about the guarantees of the signage is also very essential.

In order to ensure your one is as effective as possible, you have to consider the look and feel of the signage and whether it conveys your overall brand image to the T. Good preparation, little research and an experience company are the keys to getting the best signage for your company.

Award-winning authors Dave & Lillian Brummet:

Visit us on: (new site, under maintenance)