Monday, July 19, 2010

Promotion, Consumerism, Advertising

-- Quote of the Day --

"Too many people spend money
They haven't earned,
To buy things they don't want,
To impress people they don't like."

~Will Rogers

-- Authors Read Radio --

Drop by the Authors Read radio show today to hear me read a random sample from: Purple Snowflake Marketing - How To Make Your Book Stand Out In A Crowd, is a reference guide for self-marketing authors who want to be noticed in a snowstorm of writers. With 19 chapters and 25 appendices, this book is a means for authors to design an effective marketing plan and utilize frugal promotional tools with the click of their mouse. Whether it is utilized by order of chapters or randomly at the reader's discretion the book is a marketing plan in itself. Accelerate your marketing efforts far beyond your peers with the more than 900 resources available with the click of your mouse! Purple Snowflake Marketing provides reassurance to authors along with ample advice for avoiding pit-falls and setting a pace for marketing endeavors. Details at: **Click the links above to access today's episode.

-- Newspaper Advertising Stats -- 

* Source:

- 80% of newspaper readers report looking at advertising when reading the paper.

- 41% say newspapers are the medium used to check out ads, more than electronic media (TV, Radio, Internet)

- 77% of the readers in this survey (covering a 30 day period) took action after reading an ad: 59% of these clipped a coupon; 52% bought the item advertised; 45% of them visited a store.

- 60% of newspaper readers followed up on the online site after reading an ad: 44% went to the website, 28% did online research.

Find Dave and Lillian Brummet, excerpts from their books, information 
about their radio shows and free resources and more at:

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