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A word from the authors

When revisiting the  Beyond Common Business Secrets podcast, and my interview there with host Tracey Watts Cirino - I was struck by the discussion below about getting the best ROI out of marketing efforts.  "At the end of every month I will glance at my spreadsheet – a 5 column spreadsheet containing the date, name, website, email and bullet notes. If I see anything marked blue - that says: hey you need to follow up on that person.  At the end of the year though I go through that spreadsheet & I contact each and every one of those people, as many as 700 or more of these emails are going out. I have 3 draft emails prepared for this to ease the process and each will have a slightly different approach  1) wishing you a prosperous new year, thank you for our previous interactions, let’s keep this going.  2) you were a cold contact last year and I have not heard back from you so I’m following up on this query. Perhaps my email got lost in the busyness and chaos ...

Purple Snowflake Marketing

Ready to start your own business? Launch a servic, product... a book?  Book 1 of the Purple Snowflake Marketing series was intended to guide writers along in their career - the advice is the same for anyone launching a business, releasing a product or offering a new service.  Lillian & Dave Brummet are well known as marketing & networking gurus, often asked for advice on  how to be an entrepreneur, find & nurture contacts & frugal, effective marketing techniques .  Their guidebook walks writers through the process for each product or service that they release, each genre they write in & every job they take.  From contact lists to blogging, in person events & writing contracts - this book offers unique ways to stand out among one's peers.  Access 3 decades of experience in research, courses, coaching & hands-on experimentation.  Get your copy now & learn how to create a marketing plan that will help you stand out from a s...

Purple Snowflake Marketing

Ready to start your own business? Launch a service, product... a book?  While this book was intended to guide writers along in their career - the advice is the same for anyone launching a business, releasing a product or offering a new service.  https://www.amazon.com/Purple-Snowflake-Marketing-Stand-Crowd-ebook/dp/B0848GB3K7 Lillian & Dave Brummet are well known as marketing & networking gurus, often asked for advice on  how to be an entrepreneur, find & nurture contacts & frugal, effective marketing techniques .  Their guidebook walks writers through the process for each product or service that they release, each genre they write in & every job they take.  From contact lists to blogging, in person events & writing contracts - this book offers unique ways to stand out among one's peers.  Access 3 decades of experience in research, courses, coaching & hands-on experimentation.  Get your copy now & learn how to create a m...

Writer Resources

In celebration of our popular  Purple Snowflake Marketing  series (on  Amazon ), we often share resources that we have found helpful. It is easy to scroll through previously published blog posts to find potentially 100's of these kinds of posts.   In these blog posts, we share a long list of resources that will lead to networking opportunities, radio stations, libraries and magazines and other publications that are accepting various types of submissions from book queries to  poetry, articles, reviews to contests and more.  The Canadian Association of Journalists https://caj.ca The Word Guild https://thewordguild.com Society for Technical Communication (International) https://www.stc.org ~~~     Follow us & find our Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​ ~~~

Writer Resources

In celebration of our popular  Purple Snowflake Marketing  series (on  Amazon ), we often share resources that we have found helpful. It is easy to scroll through previously published blog posts to find potentially 100's of these kinds of posts.   In these blog posts, we share a long list of resources that will lead to networking opportunities, radio stations, libraries and magazines and other publications that are accepting various types of submissions from book queries to  poetry, articles, reviews to contests and more.  The Writers Guild of Canada (WGC) https://www.wgc.ca/about-the-guild The Writers’ Union of Canada https://www.writersunion.ca World Poetry (International) https://worldpoetrybooks.com ~~~     Follow us & find our Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​ ~~~

Writers Resources

Writers Resources In celebration of our popular  Purple Snowflake Marketing  books  (on  Amazon ),  we get to share resources that can help fellow writers  :)   Want more?  It is easy to scroll through decades of previously published blog posts, via the search tool on the side of this blog.  Browse the posts in each month, for decades if you like, in order to find 100's of these kinds of posts.   Writers Resources posts tend to share at least 3 resources in each post. These are carefully chosen resources, ones that will lead to networking opportunities, radio station contacts, websites for libraries and magazines and places that list publications (or publishers) who are looking for submissions from book queries to  poetry, articles or contests.    Most Socials also have "groups" that people can request to join. Simply click on the group names below to find a few more great places to hang out with other writers....

Purple Snowflake Marketing

Ready to start your own business? Launch a service, or product... like a book?  While this book was intended to guide writers along in their career - the advice is the same for anyone launching a business, releasing a product or offering a new service.  Lillian & Dave Brummet are well known as marketing & networking gurus, often asked for advice on how to be an entrepreneur, find & nurture contacts & frugal, effective marketing techniques .  Their guidebook walks writers through the process for each product or service that they release, each genre they write in & every job they take.  From contact lists to blogging, in person events & writing contracts - this book offers unique ways to stand out among one's peers.  Access 3 decades of experience in research, courses, coaching & hands-on experimentation.  Get your copy now & learn how to create a marketing plan that will help you stand out from a snowstorm of your peers - a pl...

Writer Resources

In celebration of our popular  Purple Snowflake Marketing  books (on  Amazon ), we often share resources that we have found helpful. It is easy to scroll through previously published blog posts to find potentially 100's of these kinds of posts.   In these blog posts, we share a long list of resources that will lead to networking opportunities, radio stations, libraries and magazines and other publications that are accepting various types of submissions from book queries to  poetry, articles, reviews to contests and more.  Science Fiction and Fantasy Writers Association (International) https://www.sfwa.org/ The Ontario Poetry Society (Canada) https://www.theontariopoetrysociety.ca Union des écrivaines et écrivains québécois (UNEQ). This is a French-Canadian Writer association based in the province of Quebec (Eastern Canada) https://www.uneq.qc.ca ~~~     Follow us & find our Books:   on Amazon Visit:   Drum It With Brummet B...

Writer Resources

  In celebration of our popular  Purple Snowflake Marketing  series (on  Amazon ), we often share resources that we have found helpful. It is easy to scroll through previously published blog posts to find potentially 100's of these kinds of posts.   In these blog posts, we share a long list of resources that will lead to networking opportunities, radio stations, libraries and magazines and other publications that are accepting various types of submissions from book queries to  poetry, articles, reviews to contests and more. League of Canadian Poets https://poets.ca British Columbia Association of Travel Writers (BCATW) https://bcatw.org Writers National (Canada) https://writersnl.ca ~~~     Follow us & find our Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​ ~~~

Writer Resource

In celebration of our popular  Purple Snowflake Marketing  series (on  Amazon ), we often share resources that we have found helpful. It is easy to scroll through previously published blog posts to find potentially 100's of these kinds of posts.   Find Library Suppliers, Distributors & Library Acquisition Departments https://ampersandinc.ca/canadian-library-suppliers https://www.librarybound.com/contact-lbi   ~~~     Follow us & find our Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​ ~~~

Writer Resources

In celebration of our popular  Purple Snowflake Marketing  series (on  Amazon ), we often share resources that we have found helpful. It is easy to scroll through previously published blog posts to find potentially 100's of these kinds of posts.   Commonwealth Foundation: https://commonwealthfoundation.com National Writers Union (NWU) https://nwu.org ~~~     Follow us & find our Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​

Finding Networking Contacts

Finding networking contacts is rarely an issue. There are potentially hundreds of connections to be found in your: personal address book social network contacts  email addresses business cards in the junk drawer friend of a friend your children's friends & teachers or group organizers your children's friends' parents interviews you were impressed by, reach out to them or leave a comment local employment and small business centres, advisory groups, workshops and networking events Find a reason to open the communication with them: "You came to service my hot water tank last year and I kept your card so that I could refer you to our connections. I've sent a few your way already. I just wanted to reach out to express my appreciation and also to let you know that I have started a business. It is called Brummet Media Group, which involves drum teaching/repairs, managing 2 blogs and a youtube channel, and we also have 9 books available so far on Amazon. If you know of...

Understanding Networking, part 2

Understanding Networking, (part 2) *** Check out Part 1 of this discussion, published on Feb 5th. Networking means you need to have something to offer. Will you include their name in your ad?  Can you feature some aspect of their business activities, policies or community projects on your e-bulletin?  Are you able to partner with them for a special sale, or get your staff together for a volunteer activity?  Can you collaborate on a community fundraiser?  How might you distribute each other's coupons or send referrals to each other?  Will you refer customers to them? Can you offer them great resources, for no other reason than to just help them out? Can you introduce them to someone on your contact list? Perhaps you can be a mentor, provide advice, offer services, discounts to their staff, coupon exchanges.  Can you hold sales on the same day, referring customers to the other store's bargains? Can you collaborate on events? Can you collaborate on sharing ad ...

Understanding Networking, part 1

Understanding Networking, (Part 1) Understanding what networking involves is vital, you need to know about and be prepared for the hidden behind-the-scenes activities that make it all happen.  There is a lot to consider before rushing out and sending out something that could be considered spam, instead of a valuable networking opportunity. You don't want people to work hard, or get confused and give up - jeopardizing your relationship or current campaign. Networking needs to be as effective and efficient as possible.  Even in the very beginning of networking - the entrepreneural mind set should be focused on developing long-term relationships. Do you have time in your schedule or can you utilize staff (or family members) to handle it for you?  - If there are things that can be delegated to anyone with the time and energy to help you out, then now is the time to take advantage of this. They can help with generating interesting networking ideas. They can do some of the leg ...

Starting a business or publishing a book?

Starting a business or publishing a book? Purple Snowflake Marketing  -  Book 1 Ready to start your own business?  Are you about to launch a service or product... a book?  While this book was intended to guide writers along in their career - the advice is the same for anyone launching a business, releasing a product or offering a new service.  Lillian & Dave Brummet are well known as marketing & networking gurus, often asked for advice on how to be an entrepreneur, find & nurture contacts & frugal, effective marketing techniques.  Their guidebook walks writers through the process for each product or service that they release, each genre they write in & every job they take. From contact lists to blogging, in person events & contracts - this book offers unique ways to stand out among one's peers.  Readers access 3 decades of experience, avoid investing precious time & money in research, courses & experimentation.  Get...

Starting a business? Publishing a book?

Starting a business or publishing a book? Purple Snowflake Marketing -  Book 1 Ready to start your own business?  Are you about to launch a service or product... a book?  While this book was intended to guide writers along in their career - the advice is the same for anyone launching a business, releasing a product or offering a new service.  Lillian & Dave Brummet are well known as marketing & networking gurus, often asked for advice on how to be an entrepreneur, find & nurture contacts & frugal, effective marketing techniques.  Their guidebook walks writers through the process for each product or service that they release, each genre they write in & every job they take. From contact lists to blogging, in person events & contracts - this book offers unique ways to stand out among one's peers.  Readers access 3 decades of experience, avoid investing precious time & money in research, courses & experimentation.  Get your ...