Friday, July 31, 2015

Improve your business

 -- Improve Your Business --

* Written by: Danica Bridges

Are you carrying on a business which you feel needs much tweaking in order to achieve a profitable future? You are only one among many entrepreneurs who are going through the same ordeal. It makes most entrepreneurs question whether it is worth all the time, effort, and money spent on trying to sustain a business despite the low sales they are experiencing.

Those who have made notable successes in their business ventures advise against nurturing doubts and desperation. In fact, whenever you are feeling any kind of doubt, successful business owners say you should turn those doubts into positive thoughts and ideas on "how to make my business better." In fact, here are some ideas on how to remain optimistic and become like some of the world's most successful entrepreneurs.

1. Find ways on how you can emphasize your products' or services' importance according to society's present needs and demands. More than having an amazing product, it is more important to market the product based on how it can improve people's lives. Some of the ways by which you can show such significance include demo videos, infographics, and other kinds of media. People are most likely just waiting for something placed in action before actually putting their money into a certain product or service.

2. Always aim for improvement on your brand's customer service. There is nothing wrong with using the usual approaches but it won't hurt to add an extra kick. Offering something extra would be a good start. Japanese community convenience stores, for example, have established small but secure library or play area for parents who bring their children to shop so that the kids can have something to occupy themselves with while the parents are busy shopping.

3. Always consider the customer's point of view when creating products and services. Do not zero in on profits right away because profits mostly follow after customer satisfaction. It is always smarter to consider whether a certain product or service "should" be done rather than that it "could" be done. An established product could easily be tainted with one wrong decision.
4. Be as unique as you can. Do not be content on just being good or even better at something but always challenge yourself and your business to create something that no else can create.

5. Be a business that is helpful and friendly. Establish a sense of community among yourself, your employees and your customers. People will patronize a business that they feel connected with or that understands what they need. Inspire your customers to share your products and services on their personal blogs or other social media. Urge your clients to share their experiences with others and with you as well as to give you a feedback in order to help you improve your business. 

By improving your business, you get more clients, and with more clients, you know you have a business that makes more money.

Award-winning authors Dave and Lillian Brummet: 

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