Brummet's Conscious Blog

Advertising using the AIDA Formula *Written by Jon Allo - with over 26 years experience working within the advertising and marketing communications industry. Practical knowledge and experience range from the financial services, legal, commercial services, retail, online, charitable to civil service sectors.  https://jonallo.com/salesfunnel In advertising there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA formula.  AIDA stands for Attention, Interest, Desire and Action.  Using this formula in all of your ad copy is a way to check whether or not the advertisement will be effective before you even test it. Attention You can catch your audience's attention with a headline, an image, a special font, or the way you use words. As you know, the best way to ensure that people read your copy is to do something that makes them stop and take notice. Interest As well as the above, the words on the page need to keep your aud...

Book Review When I received The Sudden Caregiver - A Roadmap For Resilient Caregiving by Karen Warner Schueler , the book's topic brought up some haunting, memories of those who are no longer with us, parents we cared for during the end of their lives, friends we have said goodbye to, coworkers, neighbours and beloved fur-babies (aka pets) who have passed on.   As one ages, we come to realize that both caregiving and grief are guaranteed to touch our lives... sometimes monumental, heavy grief... sometimes mild and sad. I was a little concerned how the book would feel to read, if it would waken those memories of caregiving for our parents; the pangs of guilt, the angst, the joy the laughter... it is all there just a breath away.  I was pleased to discover that this book turned out to be a gentle guide for anyone facing caregiving, or for those of us who have already experienced it and fear facing it again. Karen kindly urges caregivers to allow themselves to be human. We will ...

Brummets' Bookshelf Check out our:    Author Central Page  on Amazon Or visit our website:      BrummetMedia.ca  

Gratitude... Today I wish to express gratitude.  Gratitude to our blog readers who have dropped in to read our posts, visit the links on the side-bars and check out the various pages (via the tabs above). Did you know that in the last week we have reached more than 6,900 readers? ... on this one blog? ...yes we do have another blog .  Thank you for sharing and liking and reading our social networking posts as well.  All the new follows and likes and social networking connections that have reached out to us.  All the amazing listeners and readers of our media appearances - thank you so much! And to the hosts and managers, editors and writers, and all those behind the scenes making these events possible ...Dave and I appreciate you. ...While I suppose these activities are typically looked upon as every-day things - I am so grateful for them none-the-less.  To all the bloggers and both print and online publications... Thank you so much !!!! You all brighten my day...

Quote of the Day  © BrummetMedia.ca " How did it happen that their lips came together?  How does it happen that birds sing,  that snow melts,  that the rose unfolds,  that the dawn whitens behind the stark shapes of trees  on the quivering summit of the hill?  A kiss, and all was said."  ~ Victor Hugo, Les Misérables (1862) ~~   Visit the Brummet's @:  http://BrummetMedia.ca ~~

World of Writing - Interview In today's World of Writing Interview, we have Francine Falk-Allen joining us. She is the author of  No Spring Chicken: Stories and Advice from a Wild Handicapper on Aging and Disability - and also - Not a Poster Child: Living Well with a Disability—A Memoir . Francine Falk-Allen was born in Los Angeles and has lived nearly all of her life in northern California. As a former art major who got a BA in managerial accounting and ran her own business for thirty-three years, she has always craved creative outlets. Over the years, this has taken the form of singing and recording with various groups, painting, and writing songs, poetry and essays, some of which have been published. Falk-Allen facilitates a support group, Polio Survivors of Marin County , and also a meet-up writing group, Just Write Marin Count  her Amazon Central Page  to find more about her.   Q: Welcome, Francine. I'm glad you were able to drop in to discuss your experie...

Recommended Resources High Park is a Toronto (ON, Canada) based non-profit that helps manage a beautiful park, organizes community nature workshops and more. Info : HighPark.org The HollyHock Leadership Institute is based in Vancouver, BC (Canada) and empowering thought-leaders and proactive change promoters in a variety of ways. Info : HollyHock.ca Solutions to common sleep issues associated with aging: Sleep And Aging - A Handbook For Seniors and Caregivers   Homeless and Injured Animal Rescue of Canada is a non-profit organization operating in Manitoba. Info : Hiarc.ca ~~   Visit the Brummet's @:  http://BrummetMedia.ca ~~

Just For Writers !!    Today is the 3rd installment of this new series of posts  Just For Writers !  Watch for a new post in this series  around the middle of every month  !! -- Let's start today with a look at a Q&A blog interview we had here back on March 23, 2011 with author James Fontaine: https://consciousdiscussions.blogspot.com/2011/03/world-of-writing-interview_23.html -- -- Special Offer For Our Author Friends !!! --- One of our networking contacts - Jeff Beale - has a special offer for our readers :  "I  am willing to offer free marketing audits for those interested which they can sign up for at  www.mrmarketology.com/ marketing-audit/ ". ** tell Jeff you saw this here, to get the discount :) -- This next link offers a networking opportunity and a helpful blog guiding writers in their journey : http://TheWritersDigest.com --  Here's a link to an interview we once did with publicity expert on our old radio show (no longer o...

Using every little bit of your leftovers A small bit of leftover broccoli, a 1/2 cup of creamed corn, a 1/4 cup of peas left in the pot... These seem like such a waste to toss in the compost bin, but what can be done with so little? Quite a lot, actually. Freeze even the smallest amount of leftovers in small containers or re-sealable bags. Label clearly what the contents are and the amount. These can now be taken out in a pinch when you are making soups, stews, casseroles, enchiladas or sauces - increasing the rich flavour and nutritional content of the dish while saving the family some money.  In our cookbook - From One Small Garden - we have recipes specifically designed to help deal with small amounts of leftovers. Some of our favorite ways to utilize leftovers is to make patties, pakora, fritters, or to make a hearty, homemade soup. While it may seem silly to save such a small amount of leftovers, you can now see that it is a smart and ecologically sound habit. Doing this mean...

Media Appearance Check out the Happiness Between Tails blog, which shared our Leek N' Mushroom Bundles recipe, * excerpted from our book : From One Small Garden - Over 300 Delicious, Nutritious Recipes ( https://amazon.com/author/lillianbrummet ) !  num num num !!! https://happinessbetweentails.com/2021/06/18/cool-doggie-days-lillian-brummets-leeks-recipe ~~   Visit the Brummet's @:  http://BrummetMedia.ca ~~

Quote of the Day  ©BrummetMedia.ca "The sun,  with all those planets revolving around it  and dependent on it,  can still ripen a bunch of grapes  as if it had nothing else in the universe to do."  ~ Galileo Galilei ~~   Visit the Brummet's @:  http://BrummetMedia.ca ~~

  Poetry How cool to find out that some of our poetry was featured on this New Zealand based blog 🙂 How cool is that ?? https://www.mynzdreamblog.com/post/poetry-by-lillian-and-dave-brummet ~~   Visit the Brummet's @:  http://BrummetMedia.ca ~~

Obtain bee, bat, bird, butterfly and eco-friendly gardening resources, links, guides and certification plaques. • Pollination Canada and Pollination Partners - http://Pollinationcanada.ca   & http://pollinator.org • North American Butterfly Association – http://nappc.org • Xerces Society For Invertebrate Conservation - http://xerces.org • Bee Better Certification – h ttp://beebettercertified.org • Find groups and actions you can take part in: https://xerces.org/citizen-science  • Canadian Honey Council - http://honeycouncil.ca • Back Yard Habitat Certification Program - http://backyardhabitats.org • Canadian Wildlife Federation Wildlife Friendly Habitat Certification - http://cwf-fcf.org/en/explore-our-work/connecting-with-nature/in-the-garden/get-certified/ • National Wildlife Federation’s Garden for Wildlife Habitat Certification - https://www.nwf.org/Garden-For-Wildlife/Certify.aspx • http://content.yardmap.org/ ~~   Visit the Brummet's @: ...

World of Writing - Author Interview Regular readers are aware that we enjoy conversing with other writers, learning from their experiences and understanding their work from a 'behind-the-scenes' view. Today we are joined by author William H. Koenecke - a retired university professor from Murray State University . He holds five degrees and has 45+ years of educational experience. During his life-long career he has taught at three different universities. His most recent book release (May 2021) is:  Study Smarter, Not Harder: Over 77 Ways to Improve Your Study Skills in Just Minutes A Day. Don't forget to check out his first book: Write Well Right Now .  Q: What were some of the challenges you faced in writing your books? A: It took me nearly seven years to research and write my first book titled “Write Well Right Now: A Guidebook on English Grammar, Punctuation, and Writing.”   For many years, I wanted to write a book; however, I was busy with several principalships, and...

Just For Writers !!    Today is the 16th installment of this new series of posts  Just For Writers !   Watch for a new post in this series  around the middle of every month  !!  * Note : these links go back as far as early 2000's and may refer to our old website and perhaps  other old links. Ignore them. Go to:  http://BrummetMedia.ca -- In this Q&A interview published on this bog in 2015, Wendy Van Hattan, writer, editor and blogger,  joins us for a discussion on writer's groups: https://consciousdiscussions.blogspot.com/2015/07/world-of-writing-interview_28.html -- Freelance writers will find a great resource in this next link, which helps writers connect with paying markets:   https://www.freedomwithwriting.com/ -- This link will take you to marketing communication tips that most authors could benefit from:  https://consciousdiscussions.blogspot.com/2014/11/marketing-communication-tips.html   -- -- Author Lee Libro ...