Over on Amazon, we have created a brand new landing page for every book, and for each format that we have each book available in. Whew! This involved a lot of research, looking at the top 100 sellers in that genre, deciding what we liked about what they were doing with their landing pages. Then, using the tips and formulas we learned recently, created - what I think are - something quite special for each book.
Dave was working hard behind the scenes and late into the nights on the technological side - from formatting, working with Amazon's author console, creating new images & ads & audio, tweaking copy & creating a new book cover for the 2021 edition of Purple Snowflake Marketing. Tweaking book retail prices, adding hardcover & e-book formats (as time allows), and working on the upcoming trilogy. Yep... he's been one busy guy.
Another task Dave embraced, was creating new trailers (mini-videos) for all our books, products & services. As each book-trailer was produced, we uploaded to the Brummet Media Channel where we have a playlist specifically for our work. They were also uploaded to our Amazon Author Page - & uploaded on each book's landing page. Of course we are using these trailers for a variety of purposes, but I won't detail all that here today. *Dave will be creating more trailers as time allows.
We did a few other tweaks on various other sites, including here on this blog, which has a brand new design. One look around this blog & you'll notice that we fully utilize this valuable space. Look to the upper right for a place to browse all the archived posts. Look to the top where you'll see various pages that you can browse as well - including the new Work With Us page (* a note of appreciation to Julia Vitality for her suggestion to create this page).
We also created several hidden pages & linked to them where it was appropriate to do so, like: a One Sheet for the media, Product Reviews page for those seeking reviews & another page filled with information about our local dog sitting services.
Somehow between normal business activities & these new changes, we found time to make headway on the upcoming trilogy. Estimated publication date is summer 2023.
We also took precious time to scan through 100's & hundreds of photos & sorted them into files for future use for a variety of projects. You'll notice some of these beauties occasionally appearing on this blog.
I'm super glad, too, that we took the time this past winter & early 2023 to organize my office & computer files, because this brought unfinished projects to our attention, which I dealt with, & now everything is where I can find it easily too. I feel this will greatly improve future office operations in the days to come. Lastly we completed most of the year end tasks such as maintaining the media page, year end follow ups and income tax prep. These recent activities took a lot of time behind the scenes, often months of hidden work, as we followed that business action plan one item at a time.
It's been quite the journey getting all this accomplished in just a few months :) !
As promised, here are those Amazon Links :
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