Thursday, October 3, 2013

Promotion & Marketing

- Quote of the Day -- 

“Our motto is don’t just watch or listen – be the news. …Here’s the thing, you don’t know what a reporter will think of as the news – put it out there, develop relationships, send out press releases, use those online distributors. You never know where that might end up. …It is not news until somebody makes it so. …When you send out that press release it becomes the news; you make the news. …The value of an online radio show or podcast is more then value of a traditional advertisement. The reason is that the person who listens to a podcast are 60% more likely to buy, they are usually college educated, they have more of a disposable income, they have multiple devices and they are expecting to be advertised to. …We run our shows like traditional radio shows, with guests. …the ROI  (return-on-investment) is just incredible.”

~ Joanne Quinn-Smith 

Today’s quote originates from the Conscious Discussions Talk Radio episode that aired back on May 2, 2013 … titled: Multimedia and PR Advice

 (*Click on the title to access the full discussion)

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