Brummet's Conscious Blog

One of the kindest thing I have seen in the realm of entrepreneurship are businesses that insist on having a few products, gift certificates and blank gift cards stored in a cupboard.  Business owners that do this find that makes it easier to spontaneously share something nice.  Super handy especially if you didn't know about the event earlier, or that moment where you are inspired to say "Thank you" .   Take, for instance, the scenario that your clients just told you that they were celebrating their 20th anniversary. It is easy to excuse yourself for a moment, go to the back and put a little package or sign a card before returning to the room. Tuck in a few of tchotchkes, sample products or or gift certificates - whether they are in-house or they are for your networking connections.  People will remember you and your business for a very long time. They will feel valued. They will certainly talk about the thoughtful gift for several days to come. They will also ...

Today, we'll discuss "Anne" (a fictional character) who is considering a variety of ways to supporting her contacts, valuable connections, cherished suppliers, clients, customers, neighbours and staff. This year, "Anne" is making the decision to create an action plan that will enhance and solidify connections within her networks. She has decided to create dialogue via surveys and by directly asking questions that reveal what interests her contacts may have - both professionally and personally, Learning more about their business means she can refer people to that contact more easily. It also means she is aware of their products and services.  Based on this Anne can now network by obtaining gift certificates from her contacts, and use these in her upcoming contests, door prize packages, or draws. She had done some research on a slow afternoon, and discovered several holiday calendars online and these gave her plenty of ideas for fun and unusual events to celebrate...

For me - the term Entrepreneur brings to mind freedom and responsibility.  It means we have the freedom to make decisions  ...and the responsibility of making things happen  – because no one else will, we are on our own.  Therefore we have to be: Strong enough to be independent.  Self-disciplined enough to follow through. Tenacious enough to pursue dreams, despite the aching fear.  Flexible enough to bend around obstacles.  ~~~     Follow & Find Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​ ~~~

Thank you for your patience while we transitioned to the new location and settled in. A lot has happened in just a short time from that moment in April when we tentatively queried a realtor about downsizing. By mid-May we had downsized our belongings, relocated the drum teaching/repair studio and moved in to our new-to-us "tiny home" living. We chose to do this in order to focus our energy on living life fully, projects in the to-do list and in preparation for the semi-retirement stage that we hope to obtain in the future. We also said "farewell" to our fuzzy cutie fur-kid Korma (in picture below)... as she had reached the appropriate age for letting her go. Yeah - that was a lot to take on and it happened super fast... right?! Faster than expected, that's for sure. However that was the situation and so we pivoted our attention from our publication schedule and action plan in order to focus on the tasks at hand. Well, the office is now set up and ready for us ...

Dave and I are happy to share the interview we recently did with Bold Journey where we discussed: resilience, organization positive business habits  and more... Check it out at:  https://boldjourney.com/news/meet-lillian-brummet ~~~     Follow & Find Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​ ~~~

Business Terms #3: Earlier in the Brummet Media Channel 's history we produced several business term genre videos & we were inspired to continue that with this 7 part series continuing that discussion. Feel free to scroll through the archived videos to find more terms explained than are covered in this current series. Today we are covering: SRI, EI, SI, SR: Social Investments, Social Responsibility Investments, Ethical Investments all fall within the same genre - they are basically different names for the same thing. Learn how these can be used to benefit your entrepreneur journey. https://youtu.be/AskjChU1MD8 ~~~     Follow the Brummet's & Find their  Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​ ~~~

Lynda asked this question via FaceBook Messenger :  " As prolific writers, podcasters, bloggers and marketers, how do you manage your time and day? "  Time management is always an issue - it's a delicate balance, really. 2 hours per day in marketing, 8 hours per week managing the 2 blogs, 6 hours per month to manage this channel, 2 hours per day spent in communications. Whew. In between that, well I'm busily taking courses, going to webinars and doing research for the next step in the action plan. Or I'm busily writing like a busy little bee. ;)  Check out the full response in this video:  https://youtu.be/lOn2aQa9BnA   ~~~     Follow the Brummet's & Find their  Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​ ~~~

We have produced several videos to date helping to define business & marketing acronyms & how they might apply to both a single person with one book all the way to a small business with an office or retail establishment.  This new series continues with this by looking into: Corporate Social Responsibility (CSR) & ESG (Environment, Social, and Government) are similar terms used to describe the same concept. ESG is a term most often used by people involved with investors.  *  A bit of dyslexia showing there lol I accidentally said "CRS" instead of "CSR" a couple of times. Apologies... but you know what I meant, right? :) Learn how these can be used to benefit your entrepreneur journey today:     https://youtu.be/wr65n7g8ILw ~~~     Follow the Brummet's & Find their  Books:   on Amazon Visit:   Drum It With Brummet Blog Subscribe:   Brummet Media​ YouTube Channel​  ​ ~~~

The one tool that authors and most other entrepreneurs tend to skip is creating a Media Page on their blog or website. I'm not speaking here about a media kit... Media kits, Press kits, One-sheets are single page information sheets. These are often hidden, unpublished pages created only for members of the media to use - no one else wants to see it. In this situation the link would be sent directly to the individual and is often included in your query letter. These days, members of the media tend to prefer a Bio-link Landing Page . The Media Page will contain a list of links to online appearances with the most recent ones at the top. This includes: • Podcast interviews • Published articles that you have written • Published press releases  • Published book excerpts  • Blog interviews Maintain the length of your list by deciding on the number of links that suit that page the best. Our media page lists 70-100 online media appearances... and that means we maintain it oc...

Having a media page gives the author: Brand & Market Authority Improves confidence level with those who haven't worked with them before Nurtures networking relationships Creates new opportunities  Solidifies name recognition.   * Check out our Media Page on the Brummet's Conscious Blog : https://consciousdiscussions.blogspot.com/p/brummets-in-media.html Learn more about utilizing media appearances: *  Purple Snowflake Marketing    https://www.amazon.com/dp/1475204310   How To Manage A Media Appearance (part 1)  Time and effort is put in behind the scenes finding the media outlet, research & back-and-forth communications before the event is scheduled. Discover ways to expand on it, attaining a greater rate of return on your investment in this 11 min. video.  https://youtu.be/XefrDZRRggQ How To Manage A Media Appearance (part 2)  Having a media page gives the author a certain status, improves confidence level with those who haven...

Announcing our #Contest for #BCwriters only Because Dave created a new cover design the Purple Snowflake Marketing book, we are hosting a contest and giving away 3 copies with the original cover. Info: https://consciousdiscussions.blogspot.com/p/contest.html Winners will be drawn on June 1st, 2023. ~~~   Discover the Brummet's Books on Amazon :  https://www.amazon.com/stores/author/B0845RLK1X  Find Them Online via :  https://taplink.cc/brummet  https://linktr.ee/LillianBrummet ~~~ 

Attaining media coverage involves a lot of time behind the scenes communicating with the right contact and researching each event. Then you've gone back and forth with the contact and have successfully booked the event. Often they are scheduling several months in the future, and then the finished product may not be published for several months after that. Therefore you are keeping records of everything so that nothing is missed. When you sit back and evaluate all this, it is easy to see the amount of work and time that has already been invested in this event, which is why you need to get the most return out of that investment. This is why you should have an action plan that will continue driving traffic to the media appearance over a long period of time. Use the topics covered in the media event to inspire new articles and blog posts that, once published, can include a backlink leading to the original interview. Put your creative hat on and see if you can articles about the experie...

Networking plays a huge role in maintaining any business - and finding creative ways to begin or continue networking with our contacts can be a challenge. A great deal of time and effort is necessary behind the scenes before we reach out to create dialogue with a contact, and then even more time goes into building a positive relationship with them where both parties benefit. Therefore we need our networking efforts to be as effective and efficient as possible. At the same time, we should want those networking connections to continue indefinitely. So when we are approaching a new networking contact, it is important to keep in mind that our goal is to create a long-term relationship with them.  At first, several ideas will pop into our creative mind - ways we can support others, what we may be able to offer, what we are looking for from them, options we may want to consider in the future. That is great! Do those, but pace them out so that we are not doing all these things at once. Sp...

A Little Youtube Today we explain what " purple snowflake marketing " is & how this can be applied to in-person events.  Learn to stand out among a snowstorm of your peers in this 8.45 min. video:   https://youtu.be/rQFcI_JgcTc ~~~   Discover Our Books on Amazon :  https://amazon.com/author/lillianbrummet  Find us online via these landing pages:  https://taplink.cc/brummet  https://linktr.ee/LillianBrummet ~~~ 

 A Little YouTube The Brummet Media Channel on Youtube has created a series based on the concepts laid out in our popular guidebook for writers:   Purple Snowflake #Marketing - How To Make Your Book Stand Out In A Crowd ( https://www.amazon.com/dp/1475204310 )  This is the 2nd video in this series explaining " purple snowflake marketing techniques ". In it, we focus on using the example of in person events. Learn to stand out among a snowstorm of your peers in this 10 min. video.   https://youtu.be/SfreohsP_Mg ~~~   Discover Our Books on Amazon :  https://amazon.com/author/lillianbrummet  Find us online via these landing pages:  https://taplink.cc/brummet  https://linktr.ee/LillianBrummet ~~~ 

 A Little YouTube As many of our readers are aware we began the Brummet Media Channel on Youtube in February 2023, and it has slowly grown to over 4 dozen videos on 4 different playlists (genres of videos). We'll be expanding this channel as time allows so do subscribe and keep dropping in to see what is new.  Today I'd like to share a video we created in response to fellow Canadian Ann's question: "What is your favorite method for promoting your work?"  Discover the answer in this 5.17 min. video:     https://youtu.be/1EXGOkVb8XM ~~~   Discover Our Books on Amazon :  https://amazon.com/author/lillianbrummet  Find us online via these landing pages:  https://taplink.cc/brummet  https://linktr.ee/LillianBrummet ~~~ 

  ~~~   Discover Our Books on Amazon : https://amazon.com/author/lillianbrummet   Find us online via these landing pages:  https://taplink.cc/brummet  https://linktr.ee/LillianBrummet ~~~ 

Media Appearance Alley-cat, backend, direct, hands-on, indirect, soft-sell, underground, backdoor, social marketing, green-washing .... and many other terms in the marketing industry were the topic of the day in this amazing discussion with host Megan Robinson and me (Lillian) on the Transparency Talks podcast. I had such a great time, and Megan asked excellent questions that took the interview to another level. It aired live March 29th on Facebook, StreamYard and YouTube ... and is now available for you to view at your convenience at:  https://youtu.be/IIeCwpnK8WQ ~~~   Discover Our Books on Amazon : https://amazon.com/author/lillianbrummet   Find us online via these landing pages:  https://taplink.cc/brummet  https://linktr.ee/LillianBrummet ~~~