Green Business

 -- Quote of the Day -- 

"And this, our life, exempt from public haunt, finds tongues in trees, books in the running brooks, sermons in stones, and good in everything. "

~ William Shakespeare

-- Green Business -- 

* Today's article was written by Nick Adams - the Service Manager at ReachTEL, an Australian based direct marketing company. ReachTEL specializes in modern marketing strategies including SMS alerts, voice blasts and email marketing plans.

Businesses are increasingly being held accountable by consumers for their impact on the environment. Governments are also mandating reductions in carbon emissions and will likely continue to enforce new environmental regulations on businesses. Consumers are choosing "green" companies more than ever. Email, SMS and Voice communication solutions enable your business to significantly reduce the carbon footprint of your day to day communications. Through the use of highly automated electronic delivery mediums you can reduce your impact on the environment and increase your overall communication effectiveness.

A recent study conducted by the International Telecommunications Union has shown that switching from direct mail to an electronic communication method such as voice, SMS or email reduces CO2 emissions by a staggering 98.5%.

Electronic delivery means no tree logging, no paper waste and substantially reduced carbon emissions required for delivery. The automated nature of broadcast technology also means a significant reduction in energy costs.

The impact of undelivered and returned mail can be expensive both from a cost and environmental point of view. Consumers are so overwhelmed with the amount of junk mail received, a business is lucky if the consumer even sees their message. With electronic communication delivery, the cost to your bottom line and the environment of unsuccessful communications can be reduced to zero.

Moving to a green solution doesn't mean you have to compromise on the success of your campaign. Switching from direct mail to electronic delivery can actually increase the return on investment for your campaign. Response rates to SMS, email and voice campaigns regularly exceed direct mail campaigns.

In addition to the direct savings to be made by switching to electronic delivery, there are indirect savings such as mitigation of staffing costs associated with mail merging and physical sorting, reduced wear and tear on printing equipment and zero costs for franking and returned mail handling.

The greenest paper is no paper

- Completely paperless technology means zero tree logging
- Zero physical waste
- Zero carbon emissions related to delivery (postal vs. electronic delivery)
- Zero cost for undeliverable mail
- Positive "green" brand recognition
- Increased ROI
- 98.5% reduction in overall carbon emissions

The bottom line is simple - demonstrate to your customers your commitment to the environment through the use of environmentally friendly electronic communications solutions.

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  Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!