Friday, October 31, 2008

The Most Powerful Voice

-- Quote of the Day --

"Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environmental and social degradation. Doing that will depend in large part on the willingness of customers to change what they buy, how they buy, and from whom they buy their products and services."
~ Paul Hawken, The Ecology of Commerce


There is no doubt that the consumer is the Most Powerful voice on the planet... yet how many of us look to "them" - politicians or manufacturers, regulators - whoever "they" are in our mind, we look to "them" to take care of things. How ironic it is that the only thing that can, and will, change things is the person looking back at us from the mirror.

You'll often hear me say that on Conscious Discussions radio, that we are the hero we are seeking in society. If you really stop and consider this concept, you'll realize it is true.

This does not mean that we are alone in our endeavors - that we are the ONLY one striving for positive change. Often, we are bombarded by negativity by traditional media and our lives have us feeling isolated and alone. However, if we only knew how many of our neighbors right here on our very own street are really proactive in life, we might see the world a little differently.

Did you know that 66% of us would do more if we knew it had a measurable positive impact? And that simply by doing one small act of kindness, just one small positive action, can lead us to healing the depression and stress in our lives? In fact, studies show that volunteers experience a similar chemical high that athletes have - a little bonus our brain gives us for a being positive force in life.

This is the passion and focus behind everything that we do here on the blog, on our 2 radio shows, through our books and articles... We try to inspire people to be that hero that we know they are, at the same time we celebrate individuals around the globe by acknowledging them on our radio show, Conscious Discussions. Those interviews have inspired our listeners to do amazing and wonderful things - and we love hearing their stories.

Consider this quote from one of our featured guests, who runs a alternative feminine hygiene company called: Luna Pads:

“It is our goal to provide in-house daycare for our employees (beyond allowing them to bring their infants with them to work)… think of the amount of time from an environmental perspective the people are spending driving around and dropping them off and picking them up. When in fact they could be bringing them to work, and increasing family time by having lunch with them…”
~ Madeleine Shaw 6/26/07


Madeleine started the company based on an idea for alternatives for women during their menstruation and also for incontinence (many women suffer from bladder leakage when coughing or laughing). This reusable, washable product started with Madeline's sewing machine and has grown to include nearly a dozen employees. This one company has helped reduce tens of thousands of pounds of waste, while helping women feel healthier. Obviously, I love the product... and I was impressed even more during that interview when I heard Madeline speak of the impact of having in-house daycare. Another benefit of this that isn't mentioned in the quote is that there would be a large reduction in employees showing up late or time taken off from work due to issues with the kids at home, since the parents have access to them all day. Another possible benefit to companies is a reduction in employee turnover rates due to an increase in job satisfaction. I thought this was a great concept and I've read that many larger companies are doing this as well.

To hear Madeline's interview on the Conscious Discussions talk radio simply click on the hyper-linked show title here in the blog - or click on the image below:

Listen to Conscious Discussions on internet talk radio

Find Lillian Brummet, excerpts from her books, information about her radio shows & free resources & articles at www.brummet.ca

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