recommended resources

Recommended Resource

Advertising, promotions, networking and media materials, websites, blogs, ezines, newsletters, business cards, pamphlets and all our social media... each of these are like billboards representing all that we are and that is why it is so important to unify the look and ambiance for everything we use, be it online or in print. Whenever someone looks at anything you do they immediately feel it is you because of the images and colours you choose. 

Colours, as we discuss in depth in our Purple Snowflake Marketing book, have a huge impact on consumers' emotional response. You've seen major fast food restaurants use bright colours that stimulate hunger and energy, but are bright enough that people don't want to linger and lounge about. Offices use colours that stimulate calm contemplation, and gyms use colours that impact energetic activity. 

Today's resource will introduce you to the topic of colour choice, how it impacts the people you are trying to reach, choosing colours that represent what you offer and more. To learn how to use colour to stand out in advertising and promotional materials refer to our book (mentioned above).

https://nameestate.com/what-is-color-psychology/

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Visit the Brummet's @: http://BrummetMedia.ca

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