Tips for Advertising Efficiently

Tips for Advertising Efficiently

When it comes to advertising efficiently it helps if you understand that people will only make a purchase if they perceive certain benefits. Therefore, before you do anything, be sure to make out a list of reasons why someone would buy your product or use your services, and what the benefits are. 

Make a second list of the important features of the product, people, business, or service involved in the current project that you hope to draw attention to. 

It can take a lot of creative thought to weave these two lists together in such a way that few words are used, but the message gets across. 

The next task is to evaluate who your customer might be and determine which advertising outlet is already reaching out to those prospective customers within the location that you are able to serve. 

The ad space placement in that publication is most important, you'll find higher priced ads are often placed in an ideal location. 

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Your ad must stand out from other ads of similar size in that publication.

Your ad must provide a clear path for your customer to reach you, or buy the product, immediately.

Be very clear and concise, have a definite message but say it with very few words, while establishing your call to action and providing a way to reach you. 

Putting an ad campaign out sounds easy, until you look deeper - hey?

Check out the amazing time saving tips, advice for dealing with advertising agents and how to save a heck of a lot of money via our Purple Snowflake Marketing book :)

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