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Greater Return On Queries


Attain Greater Returns On Queries

One of the hardest things for entrepreneurs is getting the word out about their work. Marketing is by far the greatest challenge we all face and we are constantly looking for different ways of going about it. Getting media exposure is a huge part of this, but how does your query stand out among the snowstorm of other communications that they receive?


Have drafts written for various types of communications that you commonly have going on to save time, but avoid sending the draft letter without editing it first. You can tweak these drafts to target the person you are connecting with. If you are not getting responses from the queries than it is likely the query itself that needs work. After reworking the query, be sure to tweak it for each podcast, blog or magazine contact. 



The worst thing one can do when querying members of the media is to communicate in such a way that it basically reads: "Can you promote me?" Let them know how you found them. Talk about an episode that you connected with or something that impressed or inspired you. Share how you can expand on a discussion they had earlier. Let them know if you have liked, commented on, or shared episodes and if you have subscribed.


Be sure to mention how will you promote your appearance there. This is an area that a lot of entrepreneurs fail at. Make the effort to promote each and every little bit of exposure, coverage or mention you may receive... and let them know. It is not just your words, but also your actions, that count. 


Express gratitude and appreciation of their time in every communication. Write after an event and tell them how the experience felt to you, responses or feedback you have encountered, how grateful you are they took the time out of their busy schedule for you, links to press coverage of the event, or anything else your creative mind comes up with.


Members of the media notice things like this. People also often forget to leave a comment on the page where they are featured or respond to visitors' comments. The host, or blogger, will certainly notice if you fail to "like" or "share" the posts they are releasing to promote the event. Just imagine how they would feel if they visited your social networking sites and didn't see one mention of the event. So be sure to do what you can to promote every aspect of every event.




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