One of the kindest thing I have seen in the realm of entrepreneurship are businesses that insist on having a few products, gift certificates and blank gift cards stored in a cupboard.
Business owners that do this find that makes it easier to spontaneously share something nice.
Super handy especially if you didn't know about the event earlier, or that moment where you are inspired to say "Thank you".
Take, for instance, the scenario that your clients just told you that they were celebrating their 20th anniversary. It is easy to excuse yourself for a moment, go to the back and put a little package or sign a card before returning to the room.
Tuck in a few of tchotchkes, sample products or or gift certificates - whether they are in-house or they are for your networking connections.
People will remember you and your business for a very long time. They will feel valued. They will certainly talk about the thoughtful gift for several days to come. They will also be sure to recommend your business and they'll be back the moment they need your services again.
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