Finding a media appearance opportunity is not always easy and a lot of time is spent behind the scenes communicating with the right contact and researching each event. Then you've gone back and forth with the contact and have successfully booked the event. Often they are scheduling several months in the future, and then the finished product may not be published for several months after that. Therefore you are keeping records of everything so that nothing is missed. When you sit back and evaluate all this, it is easy to see the amount of work and time that has already been invested in this event, which is why you need to get the most return out of that investment.
Taking the time to evaluate these points will definitely improve your next event. Taking those notes becomes a valuable task when you realize that things you were not able to cover increase the chances of returning to that media outlet. Talking points that were covered are now fodder for your promotional announcements sharing that media experience with others.
Whether you are seasoned, or new at this - regardless the first thing you should do after a media event is published is to carefully critique it and make a note of anything you notice.
Pay special attention to:
• How well you performed
• How this compares to previous media experiences
• Check out the lighting
• Listen to the quality of your voice
• Make notes on things you were not able to cover
• Make notes on talking points that were covered
Taking the time to evaluate these points will definitely improve your next event. Taking those notes becomes a valuable task when you realize that things you were not able to cover increase the chances of returning to that media outlet. Talking points that were covered are now fodder for your promotional announcements sharing that media experience with others.
The next step, of course, is to click the "thumb's up", "heart" or "like" symbol, and leave a comment. Most online appearances will allow sharing, so click on that and start sharing it on social networking sites along with an enticing blurb based on the list of talking points.
Be sure to create an announcement post for your blog and schedule it for publication according to the openings you have available. It is perfectly fine if your blog doesn't have an opening for this announcement for a few months after the media event. This will actually drive traffic to that media event over a longer period of time.
The next thing you need to do is place the media link on the top of your Media Page. *We recently produced a video on the importance of having a media page for the Brummet Media Channel on Youtube - check it out when you get a chance.
The next step is to send a note of appreciation to everyone involved in making the media event possible. Mention that you'd love to be a guest again in the future, and this is where you would mention some of the things that weren't covered or areas that could be expanded on should they decide to have you back for a follow-up discussion. Also, let them know how you have gone about promoting the episode, and whether you left a comment or subscribed.
You'd be surprised at how many people do not use these tools! Doing so will help you stand out like a purple snowflake in a snowstorm of your peers.
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