Finding a media appearance opportunity is not always easy and a lot of time is spent behind the scenes communicating with the right contact and researching each event. Then you've gone back and forth with the contact and have successfully booked the event. Often they are scheduling several months in the future, and then the finished product may not be published for several months after that. Therefore you are keeping records of everything so that nothing is missed. When you sit back and evaluate all this, it is easy to see the amount of work and time that has already been invested in this event, which is why you need to get the most return out of that investment. Whether you are seasoned, or new at this - regardless the first thing you should do after a media event is published is to carefully critique it and make a note of anything you notice. Pay special attention to: • How well you performed • How this compares to previous media experiences • Check out the lighting • Lis...
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