Brummet's Conscious Blog

Developing a strong networking system with reliable contacts is the key to any marketing plan – yet one of the most difficult and time consuming tasks that an author will face. While it is true that a contact list can take years to develop, if done correctly you will have a team of individuals across the globe who are hungry for news about you and who volunteer to share information about your work through their circles. How does one go about creating a contact list? First you must decide whom you wish to work with and that requires much thought on key words to use in your searches and feeling out the industry to see where your work fits in. Once you have these initial steps done, you can begin approaching people that have a similar audience. But don’t just start sending query letters in a willy-nilly fashion. Really think about how this particular outlet could help you, who their audience is and how you can provide interesting tools or material for them. This will ge...