Brummet's Conscious Blog

There's something I noticed in various writer's groups, networking events, entrepreneur meetings etc is that most people have  trouble answering the number one question nearly every member of the media starts an interview with - which is: Could you tell us about yourself?  While this open-ended question might seem like an easy one to answer - here is the thing... it isn't. You see, when you are in the media a lot you'll find that the most important thing is to come up with something new, a slightly different angle, new tips or resources and a slightly different conversation. The last thing we want is to send our list of contacts to yet another redundant interview they've seen a hundred times.  To do this let's go back to the query process. In order to have a successful response to a query letter, the guest has likely already listened to at least one episode. They've liked or shared the host’s material, perhaps even subscribed to the channel. They've read...