The influence of psychology in marketing * Today's article was written by Jonathan Cohn When it comes to marketing success, you can't get anywhere at all if you don't develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is nowhere to go. It is important to understand here that psychology plays a significant role in your ability to succeed. When you first meet a person (in a professional context), you begin to connect with that person on an emotional/human level. With a lot of effort and a little bit of luck, you will eventually share a relationship with the other person that is satisfying and mutually beneficial. Those qualities as well as the others that were previously mentioned here are the makings of a solid, meaningful relationship. Of course, before you can actually connect with anyone in any sort of meaningful way, you need...
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