Brummet's Conscious Blog

Content Marketing for Non-Profits * Written by: Wayne Elsey - author of "Not Your Father's Charity: The Rise and Fail of Charities And What You Can Do To Be Ready". http://www.notyourfatherscharity.com Recently I came across a report from Blackbaud , the Content Marketing Institute and Fusion Spark Media . It's an excellent presentation and feel that it is something executive leaders should be reading, not just marketing and fundraising staff. Content marketing is the value your organization provides to its donors and supporters. The content you share is relevant to your users. In addition, it is something you provide consistently. It helps inform and educate your followers. In return, content marketing helps you gain new supporters. From that you measure your performance in engaging them. Going back to the Blackbaud report, here are some interesting statistics regarding nonprofits and content marketing: 86 percent of t...