* Today we have the honor of featuring some very helpful lifeskills and business building skill tips from Donna J Thomas. The article was a bit longer than we normally publish so I have split it into two sections. Today is part 2... Find Part 1 via August 6th's post . Can You Hear Me Now? 6 Ways to Listen to Clients 4. Listen for Buying Triggers You have probably heard that we base our buying decisions on emotion. Stirring up emotions may make people want what you offer. But most people are smart enough to not make a purely emotional decision, especially when it comes to their health or their money! You also need to appeal to their need and their logic. Make sure your marketing message will trigger an emotional response, a desire, a want. The emotional response then activates a reaction of need. Then complete your marketing message with a logical, compelling reason to buy your offer. As humans, we're ...
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