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Showing posts from August 11, 2014

a word about media - part 1

--  Book Marketing Guide --   Some of you may recall that Dave and I have a published book marketing guide available that discusses virtually every aspect of marketing and promotion, offers tips, ways to save time and money, avoid mishaps and a myriad of resources and quotes from people in the industry to help writers feel less alone and comforted when stressed. I'm going to share a brief 2-part excerpt here today (August 11th) and the 2nd part on August 13th. Purple Snowflake Marketing - How to make your book stand out in a crowd A Word About The Media - Part 1: Publicity through the media is actually the most affordable and a fairly effective marketing endeavor. "Media" can come in the form of print publications (magazines, newspapers, newsletters), online publications (e-newsletters, blogs, e-zines), and audio/visual (radio, TV, you-tube).  Newspapers usually have various columns that discuss websites, businesses, press releases, events and bo...