Brummet's Conscious Blog

How to Successfully Market Green Products By Jean-Luc Marcoux  - J.L. Marcoux is founder and managing director of EverQuest Design Inc, an eco-marketing agency. EverQuest Design works directly with clients such as Cirque du Soleil and CBS to create unique eco-friendly and green products and services. To find out how we can help you, visit his site at http://www.everquestdesign.com Joel Makover published recently an interesting analysis of the different types of green consumers according with their purchasing behavior, lifestyle, demographics, psychographics, date of birth or just where they live (I made up the last two!). The Makover Categorization reads like the four stages of a new relationship: Committed, Conflicted, Confused and Cynical. His simplified categorization into four groups is interesting and easier to understand from an intuitive standpoint than the segmentation from the Natural Marketing Institute Naturalites or The Roper...