Brummet's Conscious Blog

This article series was partly inspired by Martha Tucker's Urban Gems online event, where I was her speaker presenting several steps that will lead to a successful business.  I am going to give you some homework assignments - several tasks that will broaden how you view yourself, your partners and suppliers and also your staff. After completing these tasks you'll have enough information providing numerous, interesting angles that will get you the media coverage, build networking circles and attain the market authority and brand recognition that you desire.  You see, we want to change the standard mindset that is too often employed: "I'm an author/entrepreneur. I want you to buy my book/product or help me sell books/services. What will you do for me? What can I get out of you?"  When we use this approach the recipient has this reaction: "I feel like you are wasting my time, that you want to sell me something, and what is so special about you that would intere...