The Writing Life There are a number of things I look into when writing a book is: First - what do I know that can help others with their issues in that genre, what can I offer that is unique? The second thing I will look at is determining the individuals or organizations that I can utilize from our existing contact list for both marketing and as resources. One must write for an intended audience and knowing exactly what you can provide those readers is the key. Being clear about the initial marketing efforts for each project and having a general marketing plan outline, makes all the difference as to whether a publication or publisher will be interested in a project. Show that you are respectful of the staff, their time and schedule, by providing everything they need, before they need it. And finally – but most importantly – always thank them regardless of the outcome. Having a strong marketing plan is the key to moving forward with any project, for the life of tha...
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