Brummet's Conscious Blog

Backlinks - What are they and how to use them https://amazon.com/author/lillianbrummet One of the tips we share in our Purple Snowflake Marketing book is the value of obtaining backlinks to websites and blogs, and how to go about getting them.  Because of this I was asked in an interview recently if, looking back, I now consider this endeavour as a waste of time – after all, it does not result in immediate sales or increased clients.  I can certainly understand how people might question the value of doing this time-consuming activity when there are so many other things pressing on the daily schedule. However it is a valuable task to fit in the schedule, none-the-less. First, let me try to explain what we are talking about here. When a website publishes a link to another website, it is a "backlink". On the Brummet's Conscious blog, for instance, we often publish an author interview and share their website for readers to follow up on, that is considered a "backlink...