Brummet's Conscious Blog

Why Branding Your Band is Essential  * Written by : Ken Cavalier is a 35-year veteran of the music industry. Beginning his career as a recording & performing artist signed to Warner Bros Records™ he now works in the industry as a music marketing consultant, music branding specialist & publicist for independent artists. His passion for indie musicians is his cornerstone. You can find more information about Ken and his company Allure Media Entertainment Group at http://www.IndieMusicPublicity.com It is interesting to note that most artists and musicians are intimidated with the word 'brand'. Far too few of them have any idea what it means, or what it is, and most importantly how crucial it can be to setting a band apart from all of the thousands of other acts out there. First, let me point out that building your digital brand is not as complicated as you might think. As a matter of fact, it's probably one of the easiest and least expensive forms of marketing y...