Today’s article was submitted our way by William Yatscoff – Marketing Manager for Bookkus Publishing an independent publisher based in Canada focusing on eBooks and paperbacks selling via online stores and independent bookstores. He has experience working with several start-ups and focuses most of his energy on marketing and the Bookkus community. William prides himself on his ability to create solutions from nothing and does not understand the word ‘impossible’. His avid love for reading and his desire to improve the publishing industry were clear reasons for Bookkus to begin. William’s article will give us an overview of the past, present, and future of book reviewing, and will discuss how the quantity, quality, and integrity of reviews have affected the industry. The World of Book Reviewing Past – Challenges of Becoming a Book Reviewer Before the mass use of the Internet, the doors to book reviewing were harder than ever to open and book revie...
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