Brummet's Conscious Blog

Truly Engaging on social media  * Written by : Pamela Wigglesworth (CSP) is an international marketing consultant, speaker and the CEO of Experiential Hands-on Learning based in Asia. She is the author of "The 50-60 Something ™ Start-up Entrepreneur" and works with organizations across multiple industries to help them increase brand awareness, increase leads and ultimately increase sales. visit: http://www.experiential.sg Many businesses get one very basic thing about social media engagement wrong. The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It's only when there is a long-term relationship that you really start engaging. Think of it as a real-life engagement. Consider that every single interaction is a date with your customers.You get to know each other on these dates. You tell them what you're about and they tell you what they like and what they ...