Brummet's Conscious Blog

 * Today's article was written by Kim Staflund author of How to Publish a Bestselling Book. Her company, Polished Publishing Group (PPG), is a professional book publisher dedicated to serving serious-minded authors around the world. With gift-giving season fast approaching, here are some tips on how to market your book and interact with your audience at craft sales. Think through the theme for your book and use it to create an enticing display table. Even if the book isn't overtly crafty, it can do well at a craft sale as long as you make the benefits of reading the book clear to attendees. Remember, even if attendees don't have a particular interest, they may be shopping for someone who does! Don't be afraid to show off your book's niche. Brand your display as much as possible. Match colors to your logo. If you can, come up with a theme for the table that relates to your book. Add a few toys for a childr...