Your 10 Point Website Check Up *By: Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author of 5 books and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. To learn more about Penny’s books or her promotional services, you can visit her website at http://www.amarketingexpert.com So you have a website, congratulations! Now let's make sure it's doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to remain consistent. Let's take a look at them. 1. Editing: Your website needs to be edited. There is no discussion on this topic at all. And don't self-edit. Hire someone to go through your site page by pag...
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