Brummet's Conscious Blog

Compassionate Marketing  I was asked to take the time on our blog to explain the term Compassionate Marketing . This take on marketing focuses on growing the consumer's trust and loyalty to a particular brand or product based on the kindness, honesty, and how hard it works to help consumers by prioritizing education.  Companies that embrace Compassionate Marketing will also prioritize the health, addiction, domestic, financial issues re: people within their circles, and within their community - from employees to people they network with.  These companies work hard to reduce the cold, calculating paintbrush  stigma  that businesses are often painted by.  They show empathy for what people are going through, they focus on everyday experience rather than numbers and sales data.  Their purchasing habits will reflect this by ensuring the items are free-trade, ethically produced, sustainable and produced by a company that focuses on health and equality for t...