Brummet's Conscious Blog

 -- Quote of the Day --  “Public Relations is promoting a product through Earned Media – instead of buying an ad, we’ll tend to place a story in a newspaper or an interview on TV. The interesting thing about publicity is what happens to the mind when you see an ad your mind will turn off, but if you see a story it will peak your interest and it will stay in your mind longer. …Advertising is very expensive; but if you want to get a full-page story you’ll get the exposure but not have the big expense. …You have to keep up the publicity is that people have short memories. Each campaign should be at least 6 months to a year before starting a new campaign; it is a constant process – you can’t just start and stop erratically. …One of the trickiest things is measuring the results of the PR; it depends on what the client is expecting to see – are you looking for more people to know the name of the company, see more hits on the website or selling more produ...