Brummet's Conscious Blog

A lot of people have asked me about the reasons behind my passion for blogging, what keeps me going, how I organize the posts and keep a daily activity going here. In fact I've written a few articles about this and discuss it in depth in our Purple Snowflake Marketing book... I thought I'd share a brief overview of what blogging means to me and how I go about the process of managing the blog. I started blogging back in the hay-day of MySpace in 2005 I think it was when their members were offered a blog along with the page on this site. There, I basically placed announcements like when a book was coming out or where a review was published and that kind of thing. So these posts really went out only when there was something to announce and there was not real scheduling involved. As time went by I learned that blogging can, and should, be much more than blatant self-promotion. I slowly realized that I could use the blog to help make a difference in...