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Showing posts from September 6, 2022

Social Media for the Self-Employed

Social Media for the Self-Employed Self-employed and home-based business owners continue to debate the value of social media. While there’s no doubt that there are benefits to listing your business on social media, it is equally important to avoid the time-wasting mistakes.  A strong business platform ensures every facet of your business venture is efficient and effective. Scheduling social media is a valuable aspect of building your business platform. What is a platform? Picture building an outdoor band stage in the middle of an empty field - there is a lot of thought and planning to design just the right stage. How much weight will it carry and how large will it be? Then there’s the cost of supplies, services and skills that you may have to acquire or outsource. When you are finally able to stand on that stage, you test it and find it is solid – it doesn’t shake around underneath you and you don’t have to go back and fix mistakes. Your platform is everything that makes it go. Now...