Attain Greater Returns On Queries One of the hardest things for entrepreneurs is getting the word out about their work. Marketing is by far the greatest challenge we all face and we are constantly looking for different ways of going about it. Getting media exposure is a huge part of this, but how does your query stand out among the snowstorm of other communications that they receive? Have drafts written for various types of communications that you commonly have going on to save time, but avoid sending the draft letter without editing it first. You can tweak these drafts to target the person you are connecting with. If you are not getting responses from the queries than it is likely the query itself that needs work. After reworking the query, be sure to tweak it for each podcast, blog or magazine contact. Visit Amazon to find this, and other books, by the Brummets The worst thing one can do when querying members of the media is to communicate in such a way that it basically reads: ...
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