-- Quote of the Day -- "I still do mainly online things, but being self-published and hiring a publicist for fiction is not that great of an idea, I would use that for viral marketing instead. Whereas if you have a non-fiction reference book that is really made for online advertising– online advertising doesn’t work well for fiction, the conversion rates just don’t work. There is not enough of a connection between the book and the terms people are searching under. Whereas for non-fiction someone is typing in [keywords] that can convert to a lot of sales, so if I am willing to advertise on those terms (or keywords) on Google or Yahoo, that is going to work for me.” ~ Mark Levine Today’s quote originates from the Conscious Discussions Talk Radio episode: http://tobtr.com/s/4826293 (*Click on the hyperlinked URL to access the full discussion) How to Prepare for a Book Release There are many things tha...
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