Brummet's Conscious Blog

When revisiting the  Beyond Common Business Secrets podcast, and my interview there with host Tracey Watts Cirino - I was struck by the discussion below about getting the best ROI out of marketing efforts.  "At the end of every month I will glance at my spreadsheet – a 5 column spreadsheet containing the date, name, website, email and bullet notes. If I see anything marked blue - that says: hey you need to follow up on that person.  At the end of the year though I go through that spreadsheet & I contact each and every one of those people, as many as 700 or more of these emails are going out. I have 3 draft emails prepared for this to ease the process and each will have a slightly different approach  1) wishing you a prosperous new year, thank you for our previous interactions, let’s keep this going.  2) you were a cold contact last year and I have not heard back from you so I’m following up on this query. Perhaps my email got lost in the busyness and chaos ...