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Showing posts from June 26, 2016

Color is King in Marketing

Color is King in Marketing For Site: http://consumateit.blogspot.com/2010/04/evolution-and-advertising-part-2-colour.html Whether you’re creating a logo for your brand, launching online website   site for profit, or advertising your company’s products, it’s normal to go with the first 2 or 3 colors that come to mind just to get it over with. However, choosing the colors carefully to market your brand is as important as planning your whole campaign. In fact, it’s the first thing that will capture the attention of your customers. That is why, when planning your campaign, you should know a bit more about Color Psychology alongside handy dandy tips on how to use it to your advantage in marketing. What is Color Psychology? Wikipedia defines Color Psychology as the study of hues as a determinant of human behavior. According to studies conducted in 2006 , it has been found that about 62 to 90 percent of a product assessment is based on color alone. This is in terms of marke...