Brummet's Conscious Blog

The first few years of any career will involve establishing Market Authority, which includes working social platforms and developing brand identity through things like keywords, logo design, colours and imagery. The goal here is to show that you know what you are doing, that you are respected and recommended by peers in your industry, that you have a good reputation, that you appear in the media frequently and are recognizable. A strong market authority results in building trust with those who have not worked with you yet. As time goes on, you'll also find that you will be fine-tuning your personal goals as an entrepreneur, tweaking the focus and the wording of the business mission, vision and promotional blurbs. Then you'll be exploring various ways of communicating these things to others through interactions with your contact list, obtaining product reviews, media endorsements and service testimonials. Once you have established a strong Market Authority, you will still need t...