Brummet's Conscious Blog

-- How to Write a Bio for Your Press Kit --   The following article was written by Joan Stewart of www.publicityhounds.com Most bios I read are more potent than sleeping pills. Some of the most talented authors write the worst bios. So do most professional speakers, who cram their entire life's history into their introduction, putting the audience to sleep long before they take the microphone. Don't even ask me what I think about the bios written by engineers, architects, accountants and attorneys. Why, oh why, do we make ourselves sound so boring? A well-written bio can convey to your potential clients, the media, and your other audiences that you are fun, creative and entertaining. How to Find Good Material If you do PR for your company and need to write a bio f...