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Showing posts from July 17, 2023

Why You Need A Media Page

The one tool that authors and most other entrepreneurs tend to skip is creating a Media Page on their blog or website. I'm not speaking here about a media kit... Media kits, Press kits, One-sheets are single page information sheets. These are often hidden, unpublished pages created only for members of the media to use - no one else wants to see it. In this situation the link would be sent directly to the individual and is often included in your query letter. These days, members of the media tend to prefer a Bio-link Landing Page . The Media Page will contain a list of links to online appearances with the most recent ones at the top. This includes: • Podcast interviews • Published articles that you have written • Published press releases  • Published book excerpts  • Blog interviews Maintain the length of your list by deciding on the number of links that suit that page the best. Our media page lists 70-100 online media appearances... and that means we maintain it oc...