Brummet's Conscious Blog

-- Choose To Be Nice --  When I first heard of ChooseTo Be Nice , I was thrilled with their concept – how one person can spark a positive change with small steps, such as choosing to wear proactive clothing. We see people walk around with clothing that advertises all kinds of company logos, or cute, humorous or cutting remarks and imagery… well Choose To Be Nice took this concept to another level.  Simply put, this is a movement that inspires and encourages kindness. According to marketing director Dina Creiger : “ When we slow down and recognize what is nice in ourselves we influence others to do the same. Our goal is to build a community of nice people online who will share what they do on a daily basis to be nice. To kick-start the movement, Choose To Be Nice has created t-shirts with the Choose To Be Nice logo. T-shirts are high quality; made by American Apparel. Ten percent of all sales will go to non-profit organizations whose values align with Choose To B...

 -- Product Review -- Samantha Weinman, fashion media and marketing manager of American Apparel , first connected with me back on April 5 th re: reviewing their new sustainable line of clothing. Amazingly the products arrived just 6 days later on April 11 th , delivered to my door. Packaging consisted of one thick plastic shipping bag that contained 4 items – each item had a small brown paper label made of 100% recycled paper… both the paper label, shipping bag and even the small plastic tag attaching the label to the product are recyclable. All of their clothing is manufactured in the US, where environmental standards and employee rights are more stringent than other countries outside of North America. This also means that there is less fossil fuels spent in shipping the fabric to the manufacturer and then the product to the consumer. I was thrilled to find that the soft yellow hat and autumn orange sweater were made from pre-consumer cotton fibe...