Brummet's Conscious Blog

Why Branding Your Band is Essential  * Written by : Ken Cavalier is a 35-year veteran of the music industry. Beginning his career as a recording & performing artist signed to Warner Bros Records™ he now works in the industry as a music marketing consultant, music branding specialist & publicist for independent artists. His passion for indie musicians is his cornerstone. You can find more information about Ken and his company Allure Media Entertainment Group at http://www.IndieMusicPublicity.com It is interesting to note that most artists and musicians are intimidated with the word 'brand'. Far too few of them have any idea what it means, or what it is, and most importantly how crucial it can be to setting a band apart from all of the thousands of other acts out there. First, let me point out that building your digital brand is not as complicated as you might think. As a matter of fact, it's probably one of the easiest and least expensive forms of marketing y...

Benefits of Custom Printed Loyalty Cards * Written by: Serhan Mert Loyalty cards are highly ingenious marketing and branding strategies that have of late gained an unprecedented level of popularity. Most particularly with product based and even service oriented business establishments. These one of a kind tools permit the convenient identification of each and every single client as unique and in possession of unique needs and preferences. This ultimately goes a long way in fostering customer loyalty in an extremely hassle-free manner. As would be expected if you wish to make the most of a loyalty card program, it is essential to settle for a product that can clearly impact the marketing message you wish to put across. This is where custom printed loyalty cards come into play. There is an over growing need for high quality marketing tools, and the ideal one ought to feature attention grabbing detailing. Which is more to the point in accordance with your firm...