Brummet's Conscious Blog

Any business action you take requires knowing what the desired result will be, but also knowing what to do once that desired result has been reached and measuring the impact and efficiency of previous actions, so that you can make improvements for future goals. This really starts with understanding what the CTA (Call To Action) might be for any business communications, interactions or activities. So take a second to think about whether at this moment you are looking for networking connections, contributions to your blog, increasing exposure to a new target audience, growing the contact list, or drawing attention to an article you wrote - and whether you are communicating that desired CTA clearly. The results of each business communication or activity is gathered from available analytics such as: • Examining CTR (Click Through Rate) • Evaluating the ROI (Return On Investment) • Deciding if you have met the projected KPI (Key Performance Indicators)  Examining this data will he...

 -- Effectiveness of 'Your-Call-To-Action' --     * Written by Wayne Elsey - author of the book, "The Rise and Fail of Charities In the 21st Century: How The Nonprofit World Is Changing And What You Can Do To Be Ready" available on Amazon. http://notyourfatherscharity.com   Recently I have been sketching out and writing my next book about effective marketing for nonprofit and social enterprise organizations. One of the elements that I think is important, but is oftentimes missed is the "call to action" (CTA). It's common best practice to have call to action buttons on your website and to engage your supporters to take some, well, action. Once you have your website all set up and designed, it's important to remember that the work is not done. You need to see how your pages are performing. You want to know how your CTA buttons and links are working. When people visit your site, are they subscribing to your newsletter? Are ...