Brummet's Conscious Blog

Why Branding Your Band is Essential  * Written by : Ken Cavalier is a 35-year veteran of the music industry. Beginning his career as a recording & performing artist signed to Warner Bros Records™ he now works in the industry as a music marketing consultant, music branding specialist & publicist for independent artists. His passion for indie musicians is his cornerstone. You can find more information about Ken and his company Allure Media Entertainment Group at http://www.IndieMusicPublicity.com It is interesting to note that most artists and musicians are intimidated with the word 'brand'. Far too few of them have any idea what it means, or what it is, and most importantly how crucial it can be to setting a band apart from all of the thousands of other acts out there. First, let me point out that building your digital brand is not as complicated as you might think. As a matter of fact, it's probably one of the easiest and least expensive forms of marketing y...

Royalty Benefits  *Written by Bianca Kirkham Royalties, what does that actually mean in the music industry? Artists write and perform songs all the time, but have you ever wondered how they actually get paid for the music they make? Think back to the time you last heard a MC Hammer song on a commercial or a song on Pandora by the artist known as Future. Singers and song writers have rights to their own music-after all, they did create it. The creation and streaming of their music is how they acquire a pay check. In other words, this payment of funds is called royalties. Royalties are a percentage of gross or net profit or a fixed amount per sale to which a creator of a work is entitled, which is agreed upon in a contract between the creator and the publisher, agent, and/or distributor. These terms and agreements must be signed off on a legal document such as a contract. The contract that states the payment of accrued royalties shall be generated semi-annually on the ...