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Showing posts with the label publicity

Social Media 101

Social Media 101 for Entrepreneurs There is no denying that social media outlets are valuable tools to use in your marketing activities. However, the key to success for business owners is to sensibly plan the time they spend on social media.  You will need to consider the kinds of social media you will be using, what could be announced and how often to post. Pacing out social media activities avoids over-saturation of the market. Keeping the content fresh can also be a challenge. Ask yourself: Is there a way to run a fundraising campaign for a worthy cause? Is your office willing to collect items for the food bank? Perhaps you have decided to set up recycling bins for items like batteries and light bulbs and returnable beverage containers that your clients can also use. Or perhaps your office can set up a contest. Maybe your work place has had some improvements or a new mural was painted on the building. Perhaps you can get a project happening with your contacts. Maybe you can put ...

Publicity Hacks

Publicity Hacks   *Today's article was submitted by  Stephen Turner - a Principal and owner with Solomon/Turner PR, a public relations and integrated marketing firm in St. Louis, MO. Solomon Turner PR celebrated its 30th anniversary in 2020. The firm has been named One of the Top PR Firms in St. Louis for 12 years in a row by Small Business Monthly. Steve, who has been in the industry for more than 30 years, was named a Rockstar Publicist by Authority Magazine and Thrive Global. Visit him at: https://solomonturner.com One common thread about startups is that most are pressed for time and money. They know they need to establish their brand, but lack the major funding of most established businesses. Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage.  They understand the longer it takes to create name recognition the longer it will take them to build sales and profitability, but they aren't sure how to get the process rol...

Before purchasing signage...

Things to Consider Before Buying Signage  * by Jamie Austin: " To get your business the best sign boards choose a professional company like  The-sign makers  who are experts in the field. They use the most reliable  sing making supplies  to ensure long lasting boards." Signage is one of the best and most cost effective ways to advertise a company. It is the first impression a customer has about your brand or business. From carved in stone, wood, printed on plastic to fancy neon or LED lights there is an endless variety of products you can pick for your business. A properly placed and well-crafted one helps you to attract more people and see an increase in sale. If you are buying a banner for the first time, don't forget to consider these below mention things before making the big purchase. Location is everything Before buying it your first consideration should be its location. Will it be for outdoors or indoors? Will it be mounted or hange...

World of Writing, radio

-- Quote of the Day --  “Words have the power to both destroy and heal.  When words are both true and kind, they can change our world.” ~ Buddha -- Conscious Discussions Talk Radio -- * Airs live @ 10-11 AM (Pacifc)  - Chat room open for live listeners - all episodes are archived indefinitely within moments after they air live, and are available for you to listen to later on at any time of day. Sign up via itunes for the Conscious Discussions Radio show: http://itunes.apple.com/us/podcast/id262138144     World of Writing segment series airs every 2-3 weeks or so covering different aspects of this field - we often have guests come in including: proofreaders, reviewers, editors , publishers, publicists, agents, authors and more. Today though, I'll be sharing information  f...

Publicity Advice

-- Quote of the Day --  “Hope is the thing with feathers that perches in the soul and sings the tune with out words and never stops, at all.” ~ Emily Dickinson  -- Conscious Discussions Talk Radio --  * Airs live @ 10-11 AM (Pacifc)  - all episodes are archived indefinitely within moments after they air live, and are available for you to listen to later on at any time of day.   Sign up via itunes for the Conscious Discussions Radio show: http://itunes.apple.com/us/podcast/id262138144   Manny (Emmanuel) Otiko, founder of the PR agency Otiko Communications , has worked in the public relations and journalism field for about 15 years as a journalist and media relations specialist. His experience includes stints as a reporter at a daily newspaper, working for several Southern California public r...

Of Writing

 -- Quote of the Day --  “One of the most difficult things for me is when I have had to change my writing styles to go with a particular media that I am working with (newspaper or magazine, trade press, or breaking into TV) the styles are all quite a bit different – how you express it in different forms of media. I’ve had to pretty much allow myself to change. …I don’t like to be forced …to change my style, it is pretty painful – but the truth of the matter is adapt or die, it is pretty much a fact. …Challenging yourself is something that as a writer you makes sure that you are doing the best job that you can do.” ~ Jef Benedetti --> Today’s quote originates from the Conscious Discussions Talk Radio episode that aired back on Dec 2… titled: World of Writing  (*Click on the title to access the full discussion)   -- Brummet's In the Media --  I am pleased to announce that I wi...

Advice for Writing a Bio

-- How to Write a Bio for Your Press Kit --   The following article was written by Joan Stewart of www.publicityhounds.com Most bios I read are more potent than sleeping pills. Some of the most talented authors write the worst bios. So do most professional speakers, who cram their entire life's history into their introduction, putting the audience to sleep long before they take the microphone. Don't even ask me what I think about the bios written by engineers, architects, accountants and attorneys. Why, oh why, do we make ourselves sound so boring? A well-written bio can convey to your potential clients, the media, and your other audiences that you are fun, creative and entertaining. How to Find Good Material If you do PR for your company and need to write a bio f...

Try again, and again, and again...

-- Quote of the Day --  " If you try anything, if you try to lose weight,  or to improve yourself, or to love,  or to make the world a better place,  you have already achieved something wonderful before you even begin.  Forget failure.  If things don't work out the way you want, hold your head up high and be proud. And try again.  And again. And again! "     ~ Sarah Dessen -- Brummet's In the Media -- Check out our article later on today via: Accelerate Publicity @: http://hotgossiphotreviews.blogspot.com - run by  Ami Blackwelder. -- Conscious Discussions Radio -- Positive Eco-News is the featured segment of the day - the topics will be mattress recycling, tire recycling, new technology and simple eco-upgrades for homes or offices. Join the chat room if you happen to be able to catch the live episode (via hyper-linked show title) at 10-11 AM Pacific... or access the archived episode at your convenience. Find ...

Because "Later" May Never Come

-- Quote of the Day -- “ I wondered how many more people are in jobs that they don’t like but they are staying there for all the wrong reasons. Unfortunately, most of us live like we are never going to die. …I want to help empower people to live now, shine their light strongly now because ‘later’ may never come. …Follow your passion and you’ll find that the universe will conspire to help you get there .” ~ Susan Alexander-Heaton Today's quote originates from the Conscious Discussions Talk Radio show interview that aired back on March 24th, titled: Finding Your Bliss -- Chatter -- Apologies to our readers here on this blog - I couldn't sign in to this site for some reason yesterday, though I tried several times throughout the day. So here I am, back in action! I'm under a big crunch right now in the office as this is the time frame for me to get all the outlines for the upcoming month completed and scheduled to air on the Conscious Discussions Radio show. I...